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Recent Articles

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Make Your Logo More Memorable
FEATURED

10 Proven Strategies to Make Your Logo More Memorable

In today's hyper-competitive marketplace, having a logo isn't enough—you need a logo that people actually remember. Research shows that consumers are exposed to between 4,000 and 10,000 brand messages every single day. In this flood of visual noise, your logo has just 0.05 seconds to make an impression.

The most successful brands understand that memorability isn't accidental—it's engineered through scientific principles of cognitive psychology, neuroscience, and behavioral science.

JD

Jessica Davis

Brand Strategist & Design Expert

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BRAND STRATEGY

How Your Logo Impacts Brand Perception

A logo isn’t just a picture. It’s a mental shortcut—an instant cue that tells people what to expect from your brand before they read a word. The right mark can signal trust, quality, and personality; the wrong one can create friction, doubt, or indifference.

In this article, we’ll explore how logos shape brand perception through psychology and semiotics, how color, shape, and typography influence emotion and behavior, and practical ways to measure whether your logo is actually working.

JD

Jessica Davis

Brand Strategist & Design Expert

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Brand Perception